Toyota Expect 25,000 Lexus Hybrid US Sales
Toyota has announced that they estimate they will sell 25,000 new Lexus hybrid cars in the United State throughout their first year of sales.
Toyota plan to release their brand new luxury hybrid car, the Lexus HS250 Hybrid, this summer into the U.S. market. This new car is the first dedicated hybrid car to be part of Lexus, Toyota’s luxury car range. However, it’s not their first hybrid car. Toyota released the Prius in 2000, which was their first hybrid car, which saw huge success in the U.S. market.
Even though Toyota hasn’t release any price details of their new Lexus HS250 Hybrid, it’s not likely to be a cheap car to buy. Maybe a lexus lease option would be a cheaper alternative.
Since the release of the Prius in 2000, Toyota have taken control of over 75% of the U.S. hybrid car market, selling over 1 million hybrid cars. All those sales have tolled up to over half of Toyota’s hybrid sales internationally.
Toyota also release their new third generation Prius into the U.S. earlier this year which has forcasted sales of around 180,000 units in it’s first year. Much more than expected for the luxury Lexus hybrid car.
However, Toyota may have estimated these sales, but whether they will manage to sell that many during the current climate is another matter. Although the amount of car sales in May rose since last month, the amount of car sales since the start of 2009 as dropped by 36% in the U.S. Some even worse new for Toyota is that the demand for hybrid cars is slowly reducing. This is down to a drop in fuel prices, although they rose last July, they have dropped alot since the start of the year.
This price drop has had an effect on the market, because hybrid cars are around $4000 more than a gasoline car, more people are opting for gasoline powered cars simply to save the money.
That aside, Toyota still have high hopes their new luxury Hybrid car because they believe that the car market is improving and the requirement for hybrid cars is coming back. Toyota might be relying alot on the car lease market. Because of the current financial matters, many car buyers are opting for car leasing because it works out cheaper for a new car.
