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Posts Tagged ‘outdoor advertising’

What are mobile billboards?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.

You can find it in it’s various forms.  You can see it in advertising trucks San Diego, or vehicles built specifically to carry billboards around.

Why are people using this form of medium to get their message or brand across?  I have some unique insights I am going to share that I have gained from running my own San Diego mobile billboards company.

First off, let’s talk about it’s expenses.  Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the cost being very competitive if not better there is another advantage that weights it in it’s favor.  Actual impressions or exposure to the consumers.

Compared to regular billboards a consumer could just drive by it without noticing it.But the way in which a mobile billboard get’s it’s message across, it is much more effective.And the way it accomplishes the task is by being smack dab in the consumer’s face.You can’t just pass it by.  It is at eye level and with you in traffic

This is powerful.A prospect who is caught in traffic with an advertisement staring at them in the face can’t be turned off.

That is one of the major problems with traditional forms of advertising like TV or radio.With the invention of satellite radio and Tivo, a prospect could practically go without commercials.

So going with a mobile billboard allows the business to get their message read and impressed upon the mind of the consumer.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.  It screams for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.  More leads and more customers are bound to come using this method of advertising. 

You are guaranteed exposure.  You are guaranteed to having your message heard and read.  What more can an advertiser want.

You can see it’s effectiveness by the way more and more businesses are using it to advertise.In 2004 by itself, there was more than $5.8 billion spent on this form of advertsing.With all kinds of money being spent, it must be effective.

So for many businesses looking for more ways to find customers, this might just be what they are looking for.