Posts Tagged ‘free quote’
Is Your Search Engine Optimization Costing You A Fortune?
A regular question I get from small and medium sized business owners is just how much they should be spending on search engine optimization. The reality is that your SEO efforts should be based on the number of websites you’re trying to improve rankings for as well as the number of keywords you are managing. Whether the number of search engine optimization takes time and effort.
Optimize your site for a specific keyword or keyword phrase is not free. It’s often the case SEO is much more costly. Unfortunately, the comparison is usually between a search engine optimization and PPC. With pay-per-click advertising, it is true that your expense happens in real time, but search engine optimization has a financial impact as well. Think of your time, and the time of others working on search engine initiatives as having a cost – time is money.
You begin incurring costs as soon as you start spending your time reviewing your site from an SEO perspective. Beyond the initial site review are efforts related to keyword analysis and taking a closer look at each of your competitors. As a result you are incurring costs associated with the value of your own labor. You could also outsource these functions to a third party and applicable fees would be incurred. The key is to consider your time as money. Each moment you spend could be used towards something else.
The cost of doing things that they are real. A great way to determine the actual cost of wages divided by your current working hours or the equivalent of 2000 full-year work. This allows you charge an hourly rate. If you are doing much of the heavy lifting for your SEO efforts, this is essentially the price you’re paying. It may not feel like other people to pay the cost of one hour, but the impact is almost the same.